ALDI

It’s no secret that ALDI isn’t your average grocery store; their quirks are why their consumer base is so fiercely loyal. To showcase those little things that make ALDI so unique, we created the character of Jacob Fernsby, an enthusiastic wildlife commentator. In these hilarious video pieces, Jacob examines the ecosystem of ALDI as if studying animals out in the wild.

The “Wild World of ALDI” YouTube series has been massively successful, amassing 250k impressions and generating overwhelmingly positive sentiment from viewers.