Logo Redesigns
Graphic Design
Pepsi
For this logo redesign, I went for a vintage feel, pulling one of Pepsi’s old wordmarks and reimagining it for the modern era. The result is a throwback can design and a new circular logo that can be used for merchandise and marketing.
Cartoon Network
For this redesign, I took on the historically monochrome Cartoon Network logo and imbued it with some 90s-reminiscent colors and styles to make it fit the logo of a cartoon channel a bit more. Finally, I added some VHS texture over the logo to cap off the 90s feel.
Chicago Transit Authority
To rethink my hometown’s iconic public transit system’s branding, I created a logo that subtly conveys speed and modernity. I incorporated the colors of the CTA’s iconic 8 train lines into the logo to drive home their unique personality. And, of course, this logo redesign wouldn’t be complete without mockups of the hats and jackets that you’d likely see the majority of bus drivers wearing during the long Chicago winters.
