Hyperlink

Founder

In 2022, I created Hyperlink, a student agency that handled all internal branding content for the Illinois chapter of the American Advertising Federation. We began as a remote network of students interested in creative advertising, and then grew to a full student agency, meeting weekly. We focused on three outputs: social media graphics, photography/videography, and blog posts. We launched Word of Mouth, a student blog where members could write about topics in the industry.

When we transitioned to a full agency, we held a naming contest with our members, and threw a launch party. We presented our work from the past semester, passed out stickers and merch to attendees, and built some excitement for the next semester. Hyperlink then began meeting regularly to address all of AAF’s content needs.

Since I’ve graduated, the agency has continued to expand under the leadership of younger generations. Hyperlink is one of eleven student agencies at AAF Illinois.