Medela

SOCIALDEVIANT

Art Director / Video Production Specialist

Medela, a breast pump company, asked our team to bring their brand to Tik Tok and Instagram Reels in a fun way that stepped away from their traditional brand strategies. To do this, we hired A-list infant actors to come to our studio and shoot for a few hours, generating almost six hours of content which we cut into a series of short videos advertising one of their new pumps. The series features Max and Flo, two snarky babies who prove that #MedelaSpeaksBaby.