SD Labs
SOCIALDEVIANT
Art Director / Video Production Specialist
As a small and nimble social agency, SOCIALDEVIANT often is faced with the challenge of producing large scale content with a small scale budget. To stretch what we can do with our resources, we outfitted ourselves for a new client offering: Virtual Production. With live green screen keying and Unreal Engine technology, we are now able to create custom digital backgrounds and display them live to the client, so that they can envision the final deliverables without being on set. Saving money on location fees also allows us to focus resources on the creative vision of the work. Virtual production is a capability that we are continuing to improve.